1. Brand loyalty is a mental illness
Keep this in mind with CES and MacWorld assaulting us:
2. Pre-release hype lowers your IQ
Fanboys: they walk amongst us. They’re in our schools. At the workplace. Even at your neighborhood grocery. In fact, odds are that someone you know might be a fanboy — a friend or family member. They are amongst you! Panic! Suspicion! Neighbors spying upon neighbors! Secret meetings in undisclosed locations! Dogs and cats, living together!