The mainstream journalistic coverage of Smith’s death is among the first such stories driven, in large part, by an editorial perception of public interest derived mainly from Internet traffic. Throughout the afternoon Thursday, editors across the country watched the number of “hits” recorded for online items about Smith’s death. These days, it’s the rare newspaper whose meeting to discuss the content of the next day’s edition doesn’t include a recitation of the most popular stories on the paper’s website. It’s a safe bet that those numbers helped shove Anna Nicole Smith onto a lot of front pages.
What makes this of more than passing interest is that serious American journalism is in the process of transforming itself into a new, hybrid news medium that combines traditional print and broadcast with a more purposefully articulated online presence. One of the latter’s most seductive attributes is its ability to gauge readers’ appetites for a particular story on a minute-to-minute basis. What you get is something like the familiar television ratings — though constantly updated, if you choose to treat them that way.