The Secret Is That They Count On You To Be Stupid

Self-Help’s Slimy ‘Secret’

It’s the publishing phenomenon of the year so far, a small book with a parchment-brown cover engraved with the image of a red wax seal.

“The Secret,” its title proclaims matter-of-factly, as if the slim volume held the answer to life’s deepest mysteries. Which is precisely what it purports to do. Written by an Australian television producer, this latest contribution to the bursting shelves of New Age self-helpiana has come out of nowhere to sell more than 1.3 million copies in the United States alone.

Yet as bookstores nationwide have sold out of it again and again, controversy has begun to swirl around “the secret.” Working in a bookstore recently and discussing the book with customers lured by the promise of instant success, I finally delved into its message myself. And where the buyers I talked to hoped to find the path to a better life, I found a disturbing little book of blame.

–linkswipe via reddit

Previously in this blog:
The Secret: Suckers!
The Secret: Law Of (Mal-)Attraction
More On The Secret
The Secret

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