Ah, Now I’ll Never Have To Try Red Bullshit!

Sorry, just the name of it scares the shit out me turns me off, even though Warren Ellis exists on it.

So now comes Diet Pepsi Max!

Diet Pepsi Max

Pepsi-Cola North America just launched Diet Pepsi Max, a zero-calorie cola (sweetened with a blend of aspartame and acesulfame potassium; regular Diet Pepsi is sweetened solely with aspartame) with extra caffeine (46 milligrams per 8 fluid ounces compared to 24 milligrams in regular Diet Pepsi) and a touch of ginseng extract. It’s designed to get 25- to 34-year-olds through the day by giving the mind and body a boost. “Diet Pepsi Max will bring invigoration to the masses,” said Cie Nicholson, chief marketing officer of Pepsi-Cola North America. Time will tell. Tasters liked the flavor, which was devoid of an aftertaste found in some diet soda counterparts. Look for the product in 20-ounce and 2-liter bottles and 12-can packs (12 ounces per can) at retailers nationwide. Suggested retail is $3.99 per 12-pack.

Ooooh, and look at the exciting possible health side-effects I can anticipate:

Acesulfame [Potassium] K stimulates insulin secretion in a dose dependent fashion thereby possibly aggravating reactive hypoglycemia (“low blood sugar attacks”).

Acesulfame K apparently produced lung tumors, breast tumors, rare types of tumors of other organs (such as the thymus gland), several forms of leukemia and chronic respiratory disease in several rodent studies, even when less than maximum doses were given. According to the Center for Science in the Public Interest, it was petitioned on August 29, l988 for a stay of approval by the FDA because of “significant doubt” about its safety.

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