Learn To Love The Subtitle. I Did.

Perspective: America’s tech moment of truth

Pop culture has gone global. Except for a few weird exceptions, like ABBA and that Turkish guy who played ping-pong, cheesy pop culture has been a monopoly of the English-speaking peoples. Not anymore.

Anime dominates cartoons. In China, more than 200 companies have taken the YouTube model and outdone it. Google is losing to Baidu there. That golden opportunity to expand into emerging markets has already vanished.

I grew up hating subtitles. I could barely take full-screen title cards in silent movies! But I learned to love them. You should too.

Or you will have no place in the future.

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