The wired world is floating on a web of falsehood. At call centers, they aren’t called their real names, but depersonalized “Lisa” and “Sue” who, one finds, are actually “Lakshmi” and “Shanti.” That’s unfair, that’s untruthful, that’s cheating. It seems the corporates are out to cheat and grab in the guise of improving productivity. The work they insource (my own term!), is usually grunge duties that would cost a lot to get done in their own back office. But that’s the way the world is being run, and it seems the purveyors of appeasement can’t do a thing about it. And, believe me it is schizophrenic: the way identities are westernized; the way youth are trained to talk and behave in an alien manner, and persuaded into thinking that being westernized is better than being what they really are, i.e., desis.