Odex Pt. Ltd is a Singapore-based company that distributes anime in South East Asia. Created in 1998 it started distributing anime in 2000, later with titles such as Bleach, Fullmetal Alchemist, Mobile Suit Gundam and Chrono Crusade.
In 2007 a decision was made in the company to start targeting people who share their material via BitTorrent after they claimed their sales had dropped 60-70 percent in just 2 years.
Jaysus! If I had a business and was losing that much, I’d go apeshit too. But given the new realities of the Net, I’d try to devise a way to get back some of that lost money without provoking death threats.