Hollywood lived its own second-chance “Rocky” story this summer as a business that looked to be going down for the count two years ago rebounded with record revenue and an unparalleled string of blockbuster hits.
The movie industry had its first $4 billion summer and will finish with a haul of about $4.15 billion from the first weekend in May through Labor Day, according to box-office tracker Media By Numbers.
That was up 8 percent from last summer and surpassed the previous high of $3.95 billion in summer 2004.
Emphasis added by me.
Remember it, remember it, remember it!
They don’t seem to understand: sales are shit when the movies are shit! People won’t line up to pay for what they don’t want to see!