Another Hollywood broadband endeavor … Marshall Herskovitz and Edward Zwick, creators of thirtysomething and My So-Called Life, are bringing new series quarterlife online via MySpace (NYSE: NWS). We’re running a little low when it comes to online video firsts: this one is pitched as the first time a network-quality series will be produced directly for the Internet, something that could be argued. It’s also “the first time an independent project of this distinction has been owned and controlled by its creators, Herskovitz and Zwick.”
Quarterlife, a drama about a group of recent graduates in Chicago, started as a pilot for ABC in 2005, but the network declined to make a full series.
But creators Marshall Herskovitz and Ed Zwick stuck with the idea, and the show will now debut on MySpace in November.
“We want to prove there is another way,” Herskovitz said.
The producer, whose recent credits include films like Blood Diamond and Traffic, admitted the move was “a gamble” but said he was attracted by the chance to have full creative control.
“Ed and I have a great interest in being independent, and for several years, we’ve realised the internet offers that possibility,” he told trade paper Variety.
ANTA MONICA, Calif., Sept. 12 — Hollywood has been dipping its toe in original online content. Two seasoned producers are about to take a full plunge.
Marshall Herskovitz and Edward Zwick — who have made films like “Blood Diamond” and “The Last Samurai” and whose ABC series “Thirtysomething” helped to define television drama in the 1980s — have made a deal with MySpace, the online social network owned by the News Corporation, to produce an original Web series called “Quarterlife.”
Yahoo, Google, and the rest of you should be ashamed. Look at this: It takes Rupert Murdoch — Satan’s First Son! — to do this.
Yet another reason Why You Should Be On MySpace. Facebook is for L7s and drips.
(Now when will I have the time to watch with the daily flood of MySpace Bulletins I must slog through?!!?)
Previously in this blog:
Quote Of The Day: Matt Stone Of South Park
Creators And Writers Guild Of America: Take Note!
Another Egghead Out To Fuck Writers (And Other Creators) Out Of Their Just Rewards
YouTube Vs. P2P: YouTube Wins?
Kill Me Now, Kill Me Now, Kill Me Now